Cultural hegemony

How a ruling class can dominate a society by manipulating culture.

Cultural hegemony:

”1. The “spontaneous” consent given by the great masses of the population to the general direction imposed on social life by the dominant fundamental group; this consent is “historically” caused by the prestige (and consequent confidence) which the dominant group enjoys because of its position and function in the world of production.”

Antonio Gramsci

Prison Notebooks of Antonio Gramsci.